Why Tourism Marketing
Needs Storytelling
Why Tourism Marketing
Needs Storytelling
WHO CARES ABOUT STORYTELLING?
You do.
If you’re in the travel, tourism, and hospitality industry –
including arts, cultural, and historic organizations, too –
Storytelling matters.
Full stop.
Read that again, please.
OK, WHY DOES STORYTELLING MATTER?
From ancient days until always, storytelling is the ultimate way to:
- Stir emotion, spark inspiration, & motivate action
- Create connections and build relationships
- Convey history and carry forth legacy
Studies show that people buy on emotion.
And they return because of the relationship.
WHAT'S VISUAL STORYTELLING?
CONTENT
the image
CONTEXT
the narrative
SUBTEXT
the meaning
If a picture is worth a thousand words, that’s valuable content.
Yet when context and subtext accompany content, that value increases exponentially.
Because now it’s not just a snapshot.
Now it's a story.
ISN'T USER-GENERATED CONTENT ENOUGH?
User-generated content (UGC) offers oodles of content already created by others.
UGC is a great tool for social media and marketing.
But anyone can take (and post) a snapshot.
Not everyone can tell a story.
WHY YOUR MARKETING NEEDS TO CHANGE
POST PANDEMIC
Through these unprecedented times, we’ve come to know what matters and what doesn’t.
Now we want meaningful travel.
Because we’ve changed. And so has travel.
Tourism marketing needs to change, too:
- From transactional mass media to get heads in beds...
- To more emotional, personal engagement to build relationships for return visits and recurring revenue
Storytelling is the change you need.
WHY YOUR MARKETING NEEDS TO CHANGE
POST PANDEMIC
Through these unprecedented times, we’ve come to know what matters and what doesn’t.
Now we want meaningful travel.
Because we’ve changed. And so has travel.
Tourism marketing needs to change, too:
- From transactional mass media to get heads in beds...
- To more emotional, personal engagement to build relationships for return visits and recurring revenue
Storytelling is the change you need.
IT'S THE FUTURE OF TOURISM MARKETING
Storytelling holds profound power for the future of travel, tourism, and hospitality marketing to:
- Augment your marketing plan
- Amplify your word of mouth
- Invite the audience to imagine themselves in your destination, your property, your story
- Engage them to connect personally with you
- Inspire them to take action to book you
Ultimately, storytelling enhances your messaging.
And stories enrich the meaning.
INTRIGUED?
5 SECRETS TO PUT YOU ON THEIR BUCKET LIST
Tell your story in a way that stirs emotion, sparks inspiration, and gets results (bookings!).
We've got you covered.
See our proprietary framework in action.
The same framework we’ve used to research, design, and deliver incentive travel programs, corporate events and destination management for Fortune 500 firms.
We’ve helped 100s of blue-chip clients inspire, reward, and motivate with award-winning results.
Ready? Let’s go!
INTRIGUED?
5 SECRETS TO PUT YOU ON THEIR BUCKET LIST
Tell your story in a way that stirs emotion, sparks inspiration, and gets results (bookings!).
We've got you covered.
See our proprietary framework in action.
The same framework we’ve used to research, design, and deliver incentive travel programs, corporate events, and destination management for Fortune 500 firms.
We’ve helped 100s of blue-chip clients inspire, reward, and motivate with award-winning results.
Ready? Let’s go!
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